Athena Group demonstrates corporate social responsibility by supporting flood-affected communities in Central Vietnam, with a focus on Dak Lak Province in 2025.

1. Spreading Humanitarian Values and Solidarity with Flood-Affected Communities

Alongside its journey to enhance premium cruise tourism experiences in Ha Long Bay and Bai Tu Long Bay, Athena Group has long recognized that sustainable business growth cannot be separated from responsibility toward society and local communities. At every stage of development, while pursuing the aspiration of positioning Vietnamese tourism closer to international standards, Athena Group continues to dedicate a significant part of its vision and resources to humanitarian values, people, and meaningful social contributions.

This spirit was clearly demonstrated once again in 2025, when Athena Group collectively turned its attention toward communities in Central Vietnam and the Central Highlands affected by severe floods. Among these regions, Dak Lak Province suffered particularly serious damage, facing both immediate economic disruption and long-term challenges to livelihoods and daily life.

2. Central Vietnam and the Central Highlands in 2025: The Impact of Severe Floods

In 2025, prolonged heavy rainfall across Central Vietnam and the Central Highlands triggered widespread flooding, landslides, and extensive damage to infrastructure, agriculture, and residential areas. Numerous communities were isolated, homes were severely damaged, crops were destroyed, and thousands of families were forced to cope with disrupted living conditions.

Dak Lak Province emerged as one of the most heavily impacted areas. Unusual and intense rainfall affected rural and mountainous regions where access to emergency relief remains limited. For many households, especially those in remote areas, floods swept away not only material possessions but also the foundations of daily life and future livelihoods. Images of submerged homes, devastated farmland, and the anxious expressions of local residents underscored the scale of hardship faced by the community.

Confronted with this reality, Athena Group identified timely support not merely as a charitable act, but as an essential responsibility of a corporate citizen committed to long-term social value creation.

3. Athena Group: Growing Together with the Community

Beyond its role in preserving cultural values and developing premium cruise tourism in Ha Long Bay, Athena Group has consistently sought to spread sustainable humanitarian values within the broader community. Throughout its development journey, the Group has actively implemented various social initiatives, charitable programs, and community support activities alongside its core business operations.

For Athena Group, sustainable development is not measured solely by scale, revenue, or market position. Instead, it is reflected in the positive social impact created through responsible business practices. This philosophy has shaped Athena Group’s corporate culture – one in which every employee understands their role not only as a professional contributor, but also as an active participant in social responsibility and community engagement.

4. Collective Unity of Athena Group’s Workforce

Responding to the call from the Group’s leadership, Athena Group’s entire workforce voluntarily participated in the 2025 community support initiative for flood-affected regions in Central Vietnam and the Central Highlands. The shared spirit throughout the program was defined by sincerity, solidarity, and responsibility.

Every contribution, regardless of size, carried a shared intention: to help affected families overcome immediate hardship and gradually restore stability in their lives. This collective effort reflected the strong internal cohesion within Athena Group and reaffirmed the core values of compassion and unity that have been cultivated throughout the organization’s development.

5. Prioritizing Support for Dak Lak: One of the Most Severely Affected Provinces

Within the framework of this initiative, Athena Group placed particular emphasis on supporting the people of Dak Lak Province, where economic activities and daily living conditions were severely disrupted by the 2025 floods. Guided by a sense of responsibility and solidarity, Athena Group’s employees collectively contributed financial donations to support affected households during this challenging period.

The donated funds were coordinated and transferred through the People’s Committee of Bai Chay Ward, ensuring transparency, accountability, and timely delivery directly to Dak Lak Province. Through close cooperation with local authorities, Athena Group sought to ensure that the support reached those most in need, helping to alleviate post-disaster burdens while providing encouragement and reassurance to local communities.

Athena Group believes that assistance delivered at the right time and to the right place carries significance beyond material value. It represents moral support, empathy, and the presence of a caring business community standing alongside those affected by natural disasters.

6. Humanitarian Values Reflected Through Simple but Meaningful Actions

What stands out most in this initiative is not its scale or formality, but the spirit of sharing that emerged organically from within the organization. From senior leadership to individual employees, each participant took part voluntarily, contributing with genuine care and a desire to support the community.

These simple actions, when combined, created a steady flow of humanitarian energy – consistent with Athena Group’s guiding philosophy of responsible business and community-centered development. The initiative demonstrated that corporate social responsibility is not limited to large campaigns, but can also be realized through sincere collective action.

7. Corporate Social Responsibility as a Long-Term Development Strategy

In a business landscape where companies are increasingly expected to play a meaningful role in addressing social challenges, Athena Group views corporate social responsibility not as a short-term activity, but as an integral component of its long-term development strategy.

In addition to disaster relief efforts, Athena Group continues to invest in:

• Programs supporting children and education
• Initiatives aimed at preserving cultural heritage
• Activities promoting sustainable and humane lifestyles

The Group believes that values nurtured today will form a strong foundation for sustainable growth in the future – one where businesses and communities progress together in harmony.

8. Sharing to Restore Hope and Confidence

During times of hardship, acts of sharing extend beyond material assistance to provide emotional support and reassurance for affected communities. Athena Group believes that every gesture of kindness contributes to restoring confidence and resilience, helping families regain strength as they rebuild their lives.

Athena Group is honored to have contributed timely support to flood-affected communities, reinforcing the message that they are not alone in overcoming adversity. These efforts reflect the Group’s belief that collective compassion can inspire hope and foster recovery.

9. Athena Group: Sustainable Development for the Community

As it continues its journey to elevate premium cruise tourism experiences, Athena Group remains committed to community-focused initiatives that promote long-term social value. The Group will persist in spreading humanitarian values and supporting community development as an essential part of its corporate identity.

For Athena Group, every stage of growth represents not only business advancement, but also a journey of sharing – working alongside communities to build a future defined by compassion, sustainability, and shared prosperity.