About Athena Group

Since 2017, Athena Group has stood as one of the most distinguished and trusted names in luxury cruising across Halong Bay and Bai Tu Long Bay. Each voyage is thoughtfully curated to blend refined service, contemporary elegance, and the timeless allure of Vietnam’s natural treasures.

The strength of Athena lies in its diverse collection, from traditional sailboats inspired by the charm of old Halong to contemporary vessels and luxury cruises. Every cruise reflects the same enduring vision: to elevate travel into a journey of meaning and emotion.

The Athena Group portfolio includes:
• Signature Halong Cruise
• Signature Royal Cruise
• Athena Luxury Cruise
• Athena Royal Cruise
• Athena Premium Cruise

Athena Group continues to redefine the art of cruising in Halong Bay, offering guests not just a destination, but a journey of grace, connection, and lasting impression.

Vision

Driven by creativity, innovation, and a deep commitment to sustainable growth, Athena Group continues to chart its course toward becoming a leading force in Vietnam’s tourism landscape and beyond. Guided by market insight and an unyielding pursuit of excellence, we aspire not only to lead but to inspire, shaping journeys that embody sophistication and purpose.

At Athena, trust is our foundation and people are our greatest strength. Every individual contributes to building a legacy defined by integrity, craftsmanship, and experiences that exceed expectations. With this spirit, we remain steadfast in our mission to grow responsibly, contribute meaningfully, and accompany the community toward a prosperous future.

Mission

With an enduring commitment to progress and excellence, Athena Group embraces every challenge as an opportunity to evolve. We continue to innovate, refine, and diversify our portfolio to deliver experiences that resonate with travelers from Vietnam and across the world.

Our mission is to pursue perfection in every journey, creating moments defined by authenticity, sophistication, and lasting connection.

Responsibility

Athena Group is devoted to upholding the highest standards of safety and trust, ensuring every guest experiences complete peace of mind throughout their journey. Beyond excellence in service, we are committed to creating lasting value for our guests while preserving the harmony of the natural environment that surrounds us. Sustainability is not a concept but a promise, one that guides every voyage we craft and every choice we make.

Core Values

“Trust – Respect – Wisdom – Integrity – Unity – Creativity”

These six principles define the essence of Athena Group, guiding every action and decision as we continue to grow with purpose and excellence.

Sustainable Growth with
Athena Group

At Athena Group, we honor every connection by listening with sincerity, understanding with empathy, and serving with the utmost professionalism. Our commitment to sustainable development extends beyond business, it reflects our dedication to people, culture, and the natural world. We believe that true growth lies in balance: nurturing our team, caring for our guests, and protecting the beauty of Halong Bay and its surrounding heritage for generations to come.

With Customers

We serve with genuine dedication, uphold integrity in every interaction, and continually evolve to meet the diverse needs of our guests. Through this commitment, Athena Group strives to deliver not only exceptional experiences but also meaningful value that endures beyond each journey.

With Partners

We foster relationships built on equality, respect, and mutual support, creating a foundation for enduring growth and shared success. At Athena Group, every partnership is a journey toward collective progress and lasting trust.

With Shareholders

We are committed to safeguarding the interests of our shareholders by fulfilling all objectives and responsibilities set forth by the General Meeting of Shareholders. Through transparency, accountability, and sustainable growth, Athena Group ensures long-term value and trust for every investor.

With Team Members

We value every contribution and listen with respect and openness. Athena Group is dedicated to ensuring fair recognition, competitive benefits, and an inspiring environment where each individual is empowered to grow, advance, and realize their full potential.

With The Community

We act with integrity and social responsibility, complying with all regulations while remaining deeply committed to environmental stewardship. Athena Group continuously invests in initiatives that give back to the community, fostering sustainable growth and shared prosperity for the generations to come.

PROUDLY DELIVERING EXCEPTIONAL EXPERIENCES SINCE 2017

Over 1000000

Guests

5

Cruises

Over 100

Employees

Over 1000

Global Partners

Brands Under Athena Group